No matter what business you’re running, the first few minutes that potential clients spend in your workplace are by far the most important. The first impressions that they get during this stage will ultimately decide whether or not they decide to work with you in the future. To help improve your chances, here are four steps that you will need to follow in order to show the public that you are indeed professional and efficient in the services you provide.
1. Create a Friendly Reception Area
Take a moment to think about your clients’ needs when they arrive at your office. Set up a comfortable, corporate environment in which you can welcome visitors and see that they get the service they deserve. Not only will this improve overall satisfaction but having a dedicated reception area will boost your business’ professionalism by hiding activities such as staff gossiping by the water cooler or eating lunch at their desk from your potential clients. Installing some comfortable seating, a table with reading material, and a decent climate control system can provide a positive impression that really sticks with the public.
2. Train Staff in Hospitality
It’s also important to have an employee or two in this reception area to welcome clients to your company. Make sure they fulfil the following tasks:
• Greeting outsiders on arrival
• Offering drinks & refreshments
• Promptly analysing client’s needs
Show all visitors that they are indeed important to your company so there is a higher chance they will work with you and/or take advantage of your first class products and services.
3. Incorporate Your Company’s Brand
So that you look like a proper company, you should design your reception area using the principles of your corporate brand strategy. For example, if you excel in elegance and style, purchasing Touched Interiors’ furniture online can be a smart choice. It’s possible to stay professional while utilising a whole host of furniture and fixtures that fit in with your brand. This can include any of the following:
• Lighting
• Displays
• Colours
• Artwork
• Paintings
Decorate the surroundings so your potential clients know precisely what they are dealing with. The furniture and decor that you choose should reflect back on your company in a positive, classy manner for all who visit you.
4. Cleanliness & Maintenance
Lastly, it’s important to keep everything as tidy and spotless as possible. After you’ve installed everything, you will have to hire a team of cleaning staff to come in each evening and prepare the reception area for the following day. After all, you won’t want potential clients to witness an area filled with dust, grime, coffee stains and footprints! While you’ll have to pay a little extra for this kind of service, the end results will be spotless and hygienic, perfect for welcoming in the general public.
You can also use this aspect to promote an even better impression to visitors. For instance, recycling garbage in the workplace can improve energy efficiency and create a greener image to clients who come over. If they see you are keeping your workplace clean in an environmentally friendly manner, there is a higher chance that they will choose to work with you in the future. After all, being ecological is all the rage these days what with global warming being the hot topic of the year.
By following these four simple office tips, you will be all set to provide visitors with the perfect first impression when they visit your workplace. With a little time and effort, you can set everything up to bring in some massive corporate rewards in the future!
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